Diamond Guide

Choosing the diamond for your engagement is the single-most emotionally charged purchase you will make in a lifetime, even more than a home! It is important that you understand what you are buying, to further enhance the experience. The 4-C's; Cut, Color, Clarity, and Carat Weight are factors that will help you to make an intelligent choice with confidence.

Cut, color, and clarity are quality or rarity factors. Though some aspects of quality seem subtle, they may have a major impact on value. Carat weight is a value factor. When making a purchase, a consumer must balance the three quality factors with size to obtain the best value within their budget.

For example, given a specific budget:

rarer quality = a smaller size
or
lesser quality = larger size

On to Carat Weight-