1. First and most obviously, the diamond is never *seen*, so how can visual results be given? They can’t. No gemological laboratory or professional would ever render opinions, and especially visual opinions, on something that it never sees. It starts off inaccurate from the get go. This should be common sense. 2. It is relying [...]

The Isee2 takes you beyond the basic four C’s – Color, clarity, carat, and cut – and allows you to see for yourself the beauty of the stone you’re selecting. By comparing stones under absolutely identical conditions, you will see that not all diamonds play with light in the same way. Only the very best [...]

Choosing the diamond for your engagement is the single-most emotionally charged purchase you will make in a lifetime, even more than a home! It is important that you understand what you are buying, to further enhance the experience. The 4-C’s; Cut, Color, Clarity, and Carat Weight are factors that will help you to make an [...]