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Diamond Brokers
1545 West New Haven Ave.
West Melbourne, Fl. 32904
(321) 984-0757

 

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Think you can buy a diamond with paper and numbers?

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Many online shoppers think that you can buy top quality ideal cut diamonds by going off the paper and some external numbers. Think again. Many stones appear great on paper but just average in person. When you are buying ideal cut diamonds with excellent polish and excellent symmetry wouldn't you expect higher light performance than an average diamond? Your paying for it but you may not be getting it. There are diamonds other than ideals that have above average light return so why pay for the ideal that doesn't?

Some will never know because they focus on price, paper, and numbers and opt for the cheapest diamond available listed by some drop shipper online that never sees it, runs it through the nut adviser, and spits out your horoscope. By that point many think they are their own experts anyway and they take the bait.

You can't rely on externals to provide you with light return results on a stone that is never *seen*. This is so obvious it amazes me how many people are duped. Many on the net think they can beat the system and put their faith in the numbers and paper alone. They think they are shopping so well and spend their money to have a diamond drop shipped to them .

Here is an example. Looks good on paper, Ideal 0 proportions, Excellent polish and symmetry. Average light return.

So when you post the specs on some diamond on line and think anyone can tell you how it looks by a few numbers and a lab report, think again folks. This article is dedicated to all those I failed to get through to in the past.

Also there are Fancy shapes, such as this princess cut, that can look real good on paper but mediocre to the eye. For instance here is a recent one: GIA, totally square, 66.1% depth, 68% table, Excellent polish, Excellent symmetry.

This is a stone that many consumers would be all over based on the paper, but careful examination shows this not to be the cream of the crop. It's not reflecting much from the center. Many people that buy diamonds on the internet based on price, paper and limited info, don't even realize what they really have. This is where focusing primarily on price and numbers can fool the consumer. They get the impression that they have something fabulous based on numbers and paper when in fact they get a dud.

Here is another example of a stone that looked ideal on paper but is just average in person.



It was cut to have Ideal proportions and the perfect Hearts and Arrows symmetry, but did not have perfect results. To the eye it was not that fantastic,and lacked something.

 

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Tacori

 



Ritani

 



Claude Thibaudeau

 



Gelin-Abaci
Tension Rings

 



BenchMark Wedding Bands

 



Diana


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ArtCarved Bridal

 



H. Levi

 


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About Us - Diamond Search Request - Diamond Guide - Brilliant Fire Princess - More Jewelry - Free Shipping