Think you can buy a diamond with paper and numbers?
Many online shoppers think that you can buy top quality ideal cut diamonds
by going off the paper and some external numbers. Think again. Many
stones appear great on paper but just average in person. When you are
buying ideal cut diamonds with excellent polish and excellent symmetry
wouldn't you expect higher light performance than an average diamond?
Your paying for it but you may not be getting it. There are diamonds
other than ideals that have above average light return so why pay for
the ideal that doesn't?
Some will never know because they focus on price, paper, and numbers
and opt for the cheapest diamond available listed by some drop shipper
online that never sees it, runs it through the nut adviser, and spits
out your horoscope. By that point many think they are their own experts
anyway and they take the bait.
You can't rely on externals to provide you with light return results
on a stone that is never *seen*. This is so obvious it amazes me how
many people are duped. Many on the net think they can beat the system
and put their faith in the numbers and paper alone. They think they
are shopping so well and spend their money to have a diamond drop shipped
to them .
Here is an example. Looks good on paper, Ideal 0 proportions, Excellent
polish and symmetry. Average light return.

So when you post the specs on some diamond on line and think anyone
can tell you how it looks by a few numbers and a lab report, think again
folks. This article is dedicated to all those I failed to get through
to in the past.
Also there are Fancy shapes, such as this princess cut, that can look
real good on paper but mediocre to the eye. For instance here is a recent
one: GIA, totally square, 66.1% depth, 68% table, Excellent polish,
Excellent symmetry.

This is a stone that many consumers would be all over based on the
paper, but careful examination shows this not to be the cream of the
crop. It's not reflecting much from the center. Many people that buy
diamonds on the internet based on price, paper and limited info, don't
even realize what they really have. This is where focusing primarily
on price and numbers can fool the consumer. They get the impression
that they have something fabulous based on numbers and paper when in
fact they get a dud.
Here is another example of a stone that looked ideal on paper but is
just average in person.


It was cut to have Ideal proportions and the perfect Hearts and Arrows
symmetry, but did not have perfect results. To the eye it was not that
fantastic,and lacked something.
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